Lou Zant, at 58-years-old, can look back on a long, successful career of building and branding companies into household names in record time. In the late 1970's, Zant was one of the early initiators of the "blue jean era" when he launched Brittania Jeans Co. In only a few short years, Brittania was known as "the jeans that fit America," and sales reached as high as $900 million. So it was no surprise when Zant turned his attention to helping launch a newly discovered American designer named Calvin Klein. Within the first year of Zant's time as Director of the Calvin Klein Men's Division, sales skyrocketed to $450 million, and the Calvin Klein brand secured a permanent position within the world-wide fashion industry. Zant took his talents into other industries, too, including securities (Senior VP of Heller Securities); health and wellness (owner of five schools of holistic medicine throughout the southeast United States); and the direct marketing industry. When Lou co-founded Quorum International - a network marketing company specializing in consumer electronics - it only took him 21 months to take the company from $0 to $21 million a month. A couple of years later, Zant again applied his knack for building strong communication channels for large networks of users and founded Net Touch Communications (N'Touch), and then GoSolo Technologies - both next generation telecom platforms that helped to brand the era of unified messaging in the later part of the 1990's. Into the 2000's.
Zant's tested experience in creating highly successful branding strategies and sales models gives him a very specific perspective on how to grow companies quickly and on a grand scale. But it is his understanding of how technology plays into the modern business model that has been the key to his success in the second half of his career. By studying the trends in technology, and applying his keen understanding of how to not only create, but sustain rapid growth, Zant was able to create a new business model for today's changing marketplace.
What would it look like to have Baby Boomers - with all their wisdom and tried and true business methods - connect with Generation X - and their incredible knowledge of how to leverage technology and harness what is possible before it is even invented?
For Zant, the answer to that question is NexBoom. By combining his solid experiences in business with the innovative ideas of the tech-savvy generation that is already changing the world, NexBoom is revolutionizing the way business gets done. Instead of taking on the infrastructure of traditional business, Zant has discovered a new model that allows him to partner with other companies, help them grow, and then participate on the upside. This allows Zant to work with companies of any size, in any industry and in any market, and still create massive action and tremendous growth for his clients.
“The Tech Twins”, Zach and Austin Hurst’s knack for marketing started at the early age of 11 when they began buying and selling product on eBay from distributors in 1997. The twins succeeded because money orders were all they needed to do the job. With an interest in computers and technology, they became fascinated with the online world. Quickly they grew up in the "dot com" era and witnessed the bubble burst. In 2001 the twins launched a web design firm in the MidWest that serviced such big names as Sprint, ESPN and Harley Davidson. The Twins also grew a shared web hosting company to over 10,000 individual clients in less than three years and sold it to their data center before graduating high school. With close to a decade of web design, web hosting, and digital marketing experience the twins started 1Dawg in 2005. The cleverly named company was the first web service to put video on iPods for free and became one of the fastest growing websites of all time with 6 million+ users in just 4 1/2 months. In a May, 2007 Forbes article, 1Dawg was mentioned next to YouTube, Dailymotion and Veoh. 1Dawg was born into the user-generated video market and the twins became experts in the fast growing niche of online video, mobile video delivery, and social networking. Over the years the twins have worked for several major brands, celebrities, and professional athletes. Their talents with social media marketing, project management and business development have found them a home at NexBoom and they are very excited to be helping companies big and small market to the masses. Currently, the 24 year old twins are working to launch NexRing a cloud based call center that is set to be deployed to thousands of home based reps in summer of 2010.
Bradley C. Harrison is an entrepreneur and seasoned business development executive with a passion for technology, media, entertainment and lifestyle. While attending MIT, Mr. Harrison worked as a partner in a seed stage venture fund, ITU Ventures, and helped launch a joint MIT-Harvard incubator. Additionally, Mr. Harrison served for three semesters as the teaching assistant for the entrepreneurial venture course, New Enterprises, taught by Howard Anderson and Todd Dagres. Mr. Harrison worked for AOL in Business Affairs and Development in Dulles, as well as Media Strategy in NY. During his tenure with AOL, Mr. Harrison co-authored 3 patents related to search, geo-tagging, and personalization with his boss, Edmund Fish. Following AOL, Mr. Harrison helped raise $40M in venture funding for a contextual online advertising networks. Prior to launching his business career, Mr. Harrison served for five years in the United States Army, earning both Airborne and Ranger qualifications and retiring as a Captain. Mr. Harrison graduated as a Distinguished Honor Graduate from the United States Military Academy at West Point in 1994 with a B.S.E. in Quantitative Economics and a concentration in Systems Engineering, and earned his M.B.A. focused on New Product and Venture Development from the Sloan School of Management at MIT in 2001.
Colin Gorman has worked at Translation Advertising since 2007, an IPG agency helmed by industry mogul Steve Stoute and megastar Jay-Z. During that time he served a dual role as the Group Account Director working with the Procter & Gamble client, and as the Director of Branded Entertainment & Alliances across all Translation clients. He was the agency lead for P&G, crafting 360º entertainment marketing initiatives for the Oral Care Group of megabrands (Crest, Scope Mouthwash, Crest Whitestrips) and partnering with top-tier players including Ryan Seacrest, American Idol, and Warner Bros Studios. In his cross-agency role as Director of Branded Entertainment & Alliances Mr. Gorman sourced and developed strategic marketing solutions for premier clients (including Samsung, Target, Wrigley’s, and McDonald’s), to give those brands legit social currency and fresh relevance in the market place. Prior to Translation, Colin was at FutureBrand, leading a team on the 2006 re-launch of Intel - one of the most well known brands in the world. Colin also worked alongside world famous magician David Blaine for several years running his production company and helping Blaine create his #1 ranked TV specials, a NYT bestselling book, and setting up his thriving e-commerce business.
David Barkoe has created and executed strategic public relations campaigns designed to bridge traditional and new media for nearly a dozen years. Currently, David is helping brands understand how social media and PR can help increase awareness, drive engagement and spread word of mouth among target audiences. David most recently served as the Consumer Practice Director at Attention! in New York, where he led campaigns for Crocs, Clearwire, InterActive Corp. (IAC), Vimeo.com, Independent Film Channel, DoSomething.org & TGI Friday’s. Earlier in his career, David developed, managed and executed PR campaigns at a number of New York City agencies for clients including Microsoft, Intel, LG Electronics, Sporting News Magazine, MAXIM Magazine, Ritz-Carlton Hotels, Tennis Industry Association, Consumer Reports, among many others. David is a graduate of the University of Maryland.
Joshua Lipschutz works closely with our clients to identify their specific needs, set measurable goals, and in the end, deliver a solution that provides extraordinary results for their business.
As founder and president of Related Media, Josh brings over 20 years experience as a business advisor for such organizations as Deloitte and Touche, LLP., Citigroup US Trust, providing creative consultation to senior management in the areas of finance, product development, marketing, sales and investor relations.
Andrew Stepan is a notable digital media veteran whose career has spanned over the 15 year emergence of interactive media. Prior to launching his own successful creative agency, Barnyard Creative, Andy was the Creative Director for Digitas, a Publicis Worldwide company where he oversaw over $14 million of creative and media for Delta Airlines. Andy was instrumental in securing Delta as a global account to Digitas. Over the course of his career he has done strategy and creative for Kraft, Hotjobs, Coke, Jet Blue, Monster.com, Conde Nast, and countless other brands. Other achievements include years of social media strategy as well as being a thought leader in the behavioral and contextual ad space. Andrew received his BA from the University of Nebraska.
Chris Morin since starting in Marketing over 15 years ago, has led businesses to strategize, launch, re-brand and gain market share. Prior to joining NexBoom, Chris worked in various business development, partnership fusion and marketing positions and is experienced in marketing for brand growth, positioning and sustainability. Past industry experience is Banking, Pharmaceutical, Construction, Consumer Packaged Goods, Travel and Tourism, Not for Profit, Hospitality and Internet.